When Unchained announced that it would start streaming on Pump.fun, the reaction was immediate — and polarizing. Some accused us of legitimizing a risky memecoin platform, others defended the move as forward-looking.

In this episode, Laura Shin reads her full essay on why Unchained is testing Pump.fun: the reasoning behind the decision, what we’ve learned from decades of watching media business models falter, and why we’re committed to experimentation — with clear guardrails.