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Morgan Stanley has completed the rollout of spot crypto trading on E*TRADE, giving eligible clients the ability to buy, sell, and hold Bitcoin, Ethereum, and Solana directly on the retail brokerage. The bank announced the launch Thursday, partnering with digital-asset infrastructure provider Zero Hash.

Trades execute through a linked Zero Hash account, which also custodies the assets, at a fee of 0.5%. Clients can view their crypto holdings alongside stocks and other investments, and Morgan Stanley said transfer functionality would arrive later this year. Digital-asset services are set to move to the bank’s own trust entity, Morgan Stanley Digital Trust, once it is operational.

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Morgan Stanley is betting that trust and integration matter more to its users than novelty, citing a survey by its wealth management arm that found the top factor investors cited when choosing a crypto platform was an established company they can trust. The crypto rollout arrived alongside new retirement-planning tools, fractional-share trading, and an updated IPO center.

The launch caps a year of steady crypto expansion at Morgan Stanley. The firm filed for spot Ethereum and Solana ETFs at market-low fees, introduced a money market fund for stablecoin issuers under the GENIUS Act, and has received conditional approval for a national trust bank charter to custody digital assets. Morgan Stanley first disclosed plans to bring crypto to E*TRADE in September 2025, naming Bitcoin, Ethereum, and Solana as the initial assets.

AI-assisted content: This article was produced with the assistance of AI tools and was reviewed, edited, and fact-checked by a member of the Unchained editorial team before publication.

Morgan Stanley Launches Spot Bitcoin, Ethereum, and Solana Trading on E*TRADE

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