MetaMask plans to launch a new rewards program aimed at boosting user engagement with its wallet services.
The team said the program will reward users for on-chain activities such as token swaps, bridging, staking, portfolio management and referrals, but emphasized that “it is not a farming play.”
“It is shaping up to be one of the largest onchain rewards programs ever built – in MetaMask Rewards Season 1 alone, we’ll be distributing over $30M in LINEA token rewards,” said the team.
MetaMask is wholly owned and operated by Ethereum infrastructure firm Consensys, which is also behind the Linea layer 2 network and its native token LINEA.
This story is an excerpt from the Unchained Daily newsletter.
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The MetaMask team’s confirmation of a rewards program comes after a rewards page was deployed to the wallet provider’s official website. However, the page currently redirects to the MetaMask dashboard.
Users have speculated that the rewards program suggests that the widely anticipated MASK token launch could come sooner than expected.
Last month, Consensys CEO Joseph Lubin hinted at the MASK launch in an interview, while noting in an X post that holding LINEA would “open up further rewards opportunities,” particularly in tokens that Consensys is aligned with.
“MetaMask and Linea are cooking somETHing together to make this happen,” said Lubin.
