Expanding out to become a full crypto news publication, Unchained is bringing the podcast’s no-hype coverage to news, analysis, opinion, videos, educational content, reviews, newsletters, an expanded social media presence and more.
Unchained is looking for an experienced director of audience development to broaden the reach of the publication’s content, whether through the web, social media, newsletters, podcast platforms, or videos. Using analytics, the director of audience development will create a strategy with the editorial team to connect with new audiences and deepen the loyalty of Unchained’s existing following.The director of audience development will also be involved in revenue-making decisions, involving efforts around marketing, business development, partnerships and subscriptions.
This role will manage social media and analytics and work closely with the editor in chief, the executive editor, and the managing editor.
The ideal candidate deeply understands crypto, digital media, and social media, uses a data-driven approach to user growth and engagement, plus is highly creative and flexible.
- Growth Strategy Development: Develop and execute a comprehensive growth strategy to increase audience size and engagement across Unchained’s platforms (podcast, website, social media, YouTube).
- Data-Driven Analysis and Reporting: Lead the analytics efforts by collecting, analyzing, and interpreting data across all digital platforms. Provide detailed reports with actionable insights and recommendations for optimizing growth strategies.
- SEO and SEM: Implement and oversee SEO and SEM initiatives to enhance online visibility and organic reach.
- Content Marketing: Work with the content team to create impactful marketing materials tailored to various audience segments, informed by analytics insights.
- Social Media and Digital Campaigns: Utilize social media and other digital channels for brand promotion, audience engagement, and driving traffic, with a focus on measurable outcomes.
- User Acquisition and Retention: Develop and manage campaigns for new user acquisition and existing user retention, leveraging analytics to inform strategies.
- Experimentation and Optimization: Continually test, analyze, and iterate growth tactics. Stay updated with the latest trends in growth hacking and analytics tools.
- Cross-Functional Collaboration: Collaborate with editorial, production, and technical teams to align growth and analytics strategies with Unchained’s overall objectives.
- Community Engagement and Building: Foster and grow the Unchained community through data-informed engagement strategies.
- Comprehensive Analytics Oversight: Take charge of all analytics, ensuring accurate tracking, reporting, and analysis of user data to inform business decisions.
- Social media alternatives: BlueSky, Mastodon, Farcaster, Nostr, etc.
Qualifications and Skills
- Bachelor’s degree in Marketing, Business, Analytics, or a related field. Relevant experience may substitute for the degree requirement on a year-for-year basis.
- Demonstrated experience in growth with a significant focus on analytics and reporting.
- Advanced proficiency in analytics tools (e.g., Google Analytics, SEMrush) and data visualization software.
- Strong understanding of SEO, content marketing, social media marketing, email marketing, PPC, and other digital marketing strategies.
- Creative and innovative mindset with a proven track record in executing successful growth initiatives.
- Excellent communication, presentation, and collaboration skills.
- Ability to thrive in a dynamic, fast-paced industry.
- Deep passion for and understanding of cryptocurrency, blockchain technology, and digital media.
- Strong understanding of the crypto space.
Please email [email protected] with the subject line “Audience development director application” with an email about your interest in the job, your experience and your qualifications, as well as a copy of your resume and some examples of your past work.
Unchained is a crypto news website featuring news, educational articles, how-tos, reviews, videos and podcasts founded by crypto journalist and author Laura Shin. Formerly a senior editor at Forbes, she was the first mainstream journalist to cover crypto full-time, and her podcasts and videos have had more than 25 million downloads and views. Known as “your no-hype resource for all things crypto,” Unchained aims to cover the crypto industry from an objective point of view and in a comprehensive way, touching on everything from technical issues and monetary policy to regulation and culture.