Binance is introducing a Pump.fun-style bonding curve mechanism for upcoming token launches, marking a major shift in how new tokens are distributed and priced on its platform.

This new model is set to debut within the Binance Wallet on July 15, through a partnership with the meme token launchpad Four.Meme.

One key feature of the new bonding curve mechanism is dynamic pricing, which means token prices will not be fixed, but rather increase with real-time demand.


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Tokens bought during the token generation event will also be non-transferable until the event ends, preventing premature trading or speculation. Participants can still sell their tokens back into the bonding curve before the event ends, provided there is demand from other buyers.

The approach is inspired by the success of Pump.fun and LetsBonk on Solana, which have popularized bonding curve-based launches for memecoins and viral tokens.