World Liberty Financial Tries to Shut Down Unofficial Trump Wallet

Trump family’s flagship crypto firm fires warning shot at affiliate business that launched wallet, distancing itself from project.

(Photo of Kanchanara on Unsplash)

Posted June 6, 2025 at 10:32 am EST.

Trump family-run crypto company World Liberty Financial has issued a cease-and-desist letter to Fight Fight Fight, the Trump Organization affiliate behind the recently announced TRUMP Wallet and the TRUMP memecoin, which launched three days before Donald Trump’s inauguration as U.S. president.

World Liberty Financial’s cease-and-desist warning demands that Fight Fight Fight and NFT marketplace Magic Eden, which created the wallet in partnership with Fight Fight Fight, immediately stop developing and promoting it, citing infringements on the Trump crypto brand, according to a report by Bloomberg.

Magic Eden shared details of a waitlist to sign up for the wallet earlier this week.

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Trump’s sons, Eric Trump and Donald Trump Jr., quickly disavowed any connection with the wallet project when news of its launch emerged.

Together with CIC Digital, another business affiliated with the Trump Organization, Fight Fight Fight controls 80% of the TRUMP token supply, holdings of which are subject to a three-year unlocking schedule.